Warsaw / 2023
Fluffy Wheels
by BCARS
A packaging concept for collectible model cars in which iconic sports cars get fluffy, furry bodies. A series of blister packs on hang cards pairs a minimal white base with bold typography and the hand-lettered slogan "Make your life more fluffy!".
01. Concept
A toy
with character
The starting point was contrast: the sharp, aggressive silhouettes of sports cars set against a soft, cosy fur texture. The result is playful and collectible at once, and the model in its clear blister becomes the hero of the pack.
The card stays white and calm so it never competes with the intense color of the car. The hierarchy is built from three layers: the Fluffy Wheels line name, a vertical, cropped model code and a hand-lettered slogan in the color of each variant.
02. Variants
One series, three colors
Each model has its own fur color, which carries over to the slogan on the card. A fixed layout and typography tie the series into one family, while color makes the variants easy to tell apart on the shelf.
M3
BMW M3
Turquoise / #1BA3B8
911
Porsche 911
Magenta / #C23BC4
RS7
Audi RS7
Orange / #F2581F