Warsaw / 2025-2026
BetterCX
Branding & Web
Visual identity and a landing page for BetterCX, an AI platform that automates customer service. From the brand mark, through typography, to a responsive website in shades of orange and black.
01. Logo and signature
CX signature
The BetterCX signature joins the letters “CX” into a dynamic, fluid shape that stands for a continuous, seamless customer experience. The loop of the “C” flows naturally into the “X,” forming a single, unbroken mark.
The logo was designed to work equally well as the full “Bettercx” logotype and as a standalone “CX” symbol, which keeps it flexible across contexts.
The geometry of the mark is built on a precise grid, and the stroke weights are balanced to stay legible at both large and small sizes.
02. Color
Brand palette
BetterCX Orange
Orange Glow
Primary Black
White
Text Gray
The BetterCX palette is built on a strong black-and-white contrast, with an energetic orange (#F3591D) as the accent color, expressing the dynamism, warmth and approachability of the AI platform. A softer shade (#FF8D60) is used for highlights and decorative elements.
03. Typography
Typography system
Headings: Poppins
Aa
H1: SemiBoldAa
H2: SemiBoldAa
H3: MediumFont: Poppins
Text / UI
Serve your customers faster with AI, without hiring new staff. Automate customer service and grow your sales.
Font: Poppins (UI / labels)
04. Landing page
The website
Design and build of the bettercx.ai landing page, which presents the AI customer service automation platform. A minimal design with orange accents, a clear section layout and prominent CTAs.
AI chat
A chatbot that serves customers in real time: instant answers without the need to hire new staff.
Analytics and reports
A dashboard with customer satisfaction metrics, chat statistics, sentiment analysis and trends in user behavior.
Responsiveness
The landing page and chat interface were designed mobile-first, so everything works on any device.
05. UI system
Interface components
Buttons
Cards
Customer Support
AI Chatbot
Instant, real-time answers to every customer question.
Resolved tickets
+24%1,247
vs. 1,006 last month
Chat window
Customer Support
Instant reply
Hi! I'm your assistant. How can I help you today?
I'd like to check my order status
Type your message...
Navigation
Start for free
No credit card required
06. Approach
Design process
Visual identity
Building a consistent branding system: from the CX mark, through the logotype, to complete brand guidelines. The key was combining approachability with the technological character of an AI platform.
Information architecture
Structuring the landing page for conversion: sections for service businesses and e-commerce, clear CTAs and a logical flow from the hero, through the features, to the sign-up form.
Design & Development
Building the design with orange accents on a white background. Responsive layout, the AI chat as the centerpiece, integrations with popular tools and a pricing section.
About the project
Branding and web project for BetterCX, covering the visual identity (logo, signature, palette, typography), a UI design system with an AI chat, and the design and build of the landing page. The site is live at bettercx.ai/pl.
Visit bettercx.ai