Warsaw / 2025–2026
Anna Zaradna
New Product Line
Design of a new Anna Zaradna product line, covering unit packaging and multipacks for everyday household products. The system includes rolls, display cartons and product labels, all kept within one consistent brand identity.
in collaboration with BrandyDesign
01. Design approach
The process
Identity system
Building a consistent visual system for the new Anna Zaradna product line. Each variant has its own signature color while keeping the brand instantly recognizable.
Packaging design
Product labels, rolls and multipacks designed with production requirements in mind. A clear information hierarchy: from the product name down to the key features of each variant.
3D visualizations
Photorealistic 3D mockups showing the packaging in context. The renders are used for client presentations and marketing materials.
02. Visual system
Product palette
The color scheme is built on the palette seen in the mockups: neon green, intense magenta, cobalt blue, graphite and a light neutral base, finished with a warm yellow accent. Together they hold the product labels and multipacks in one bold, coherent identity.
Neon Lime
Vivid Magenta
Cobalt Blue
Graphite Black
Warm Yellow
Neutral Light
Brand
Anna Zaradna
Category
Household products / FMCG
Scope
Packaging, branding, labels
Elements
Rolls, multipacks, labels